Fashion PR 101
Lauren Bozicevich and Souri Kim- Independent PR Consultants
Cristina Cabarcos- C3 PR Agency
Learn from renowned fashion publicists on the current state of Fashion PR, what is actually working, what you should be thinking about and how you can implement new ideas for your business. We’ll discuss everything from the latest PR channels, events, celebrity impact, influencer seeding and why PR will always be relevant. Our dream mentor team for this workshop include independent PR consultants Lauren Bozicevich and Souri Kim as well as Ana Esther Cohen Henriquez, previously at Chanel and Cristina Cabarcos of @c3pragency.
Souri Kim’s PR clients over the years have included Alexander Wang, Moda Operandi, and Barneys New York. Over seven years at KCD, he represented Givenchy, CFDA, Brioni, AMI, HBO, Vogue Magazine, and many others. Kim was also previously head of the fashion department for Details Magazine. His consulting work began in 2017.
Lauren Bozicevich is a NY-based fashion, beauty, and lifestyle publicist with experience in PR, digital marketing, editorial, celebrity, events and experiential marketing. After working at OTTE and Moda Operandi, she launched her own consultancy working with luxury clients including Moda Operandi, Metier Creative, The Last Line, Paravel, and Gee Beauty.
Ana Esther Cohen-Henriquez is a Public Relations professional with +7 years of experience in the communications and luxury fashion industry. Among her most important achievements we must include the CHANEL Cruise show in Havana in 2016 where she played an important role as part of the organization team that made this historic event possible.
Cristina Cabarcos is a Public Relations specialist with over 11 years of experience in the luxury fashion and lifestyle industries. Keen on contributing to the expanding Colombian fashion scene, Cabarcos founded C3-PR in 2016 after detecting a gap in the local market for expertise in luxury public relations and event production. Since it’s launch, C3-PR has worked with clients such as Montblanc, Cartier, CHANEL, Polo Ralph Lauren, Pandora, La Prairie, Suitsupply, Ferragamo, Tiffany & Co, S.Pellegrino, Seven Seven among others.
November 15, 2019
12:45PM – 1:30PM