Talleres

TALLERES

Understanding international sales and retail partnerships

(Business Strategy level 1)

CASA 1537

by
Mónica Sordo
&
Amanda Álvarez

This workshop is a comprehensive guide to the sales side of your brand.

Objectives

. A guide for factors, payment and shipping terms, EDI and geopricing
. A guide to department store business including a breakdown of terms such as sell-through agreements, margin agreements, PK’S and advertising co-ops
. How to apply all these principles and learn to negotiate
. Constructing a strategic distribution plan for each market including, not only department stores, but also online retailers and specialty stores
. Developing the right pricing strategy within the retail market
. Forming seasonal projections and budgets
. Deciding between showroom, an agent, or staying in-house as your brand develops.
. How to have a successful partnership with a showroom if this route is chosen for your brand
. How to have successful results with an in house model if this route is chosen for your brand

Candidates

Emerging designers looking to sell internationally.

November 15, 2019
9:00AM – 10:30AM
CASA 1537
1.5 hours

Soul for your Brand

(Business Strategy level 2)

CASA 1537

by

Victoria de la Fuente,
Pamela Ocampo
& Kristom Parson

This workshop is ideal if you are a someone looking to take your brand to the next level. It will address important topics such as defining the essence of your brand and identifying its’ ideal market and price points. It will also help attendees define the right communication strategy for your product.

Objectives

. Finding the uniqueness of your brand
. Defining your target market
. Positioning (in terms of the international landscape)
. Competition analysis
. Price Analysis
. Positioning (in terms of language and visuals).
. Distribution
. Communication Strategy: Influencers, media, campaign

Candidates

If you have a brand that has already been in business for at least 2 years in your country of origin and are looking to expand internationally, this workshop is for you!

November 15, 2019
CASA 1537
9:00AM – 10:30AM
1.5 hours

Growing your brand internationally

(Business Strategy level 3)

Casa 1537

by
Ramya Giangola
&
Stacey Caldwell

Geared towards designers who already have international
presence, this workshop is for established designers who want to
have a stronger presence in the international market.

Objectives

. Creating your strongest brand assets
. Improving your brand story
. Developing a unique product that sets you apart
. Defining your essence or “world of” from the lookbook to presentation
. Pricing your collection competitively and consciously
. Driving both direct-to-consumer and wholesale simultaneously
. Adapting the fashion calendar to fit your needs
. Exploring pop-up and permanent retail opportunities
. Identifying the right retail partners for you
. Why a one-size-fits all model is no longer relevant

Candidates

If you have an established brand that is already selling internationally,
but you would like to have a stronger presence there.

November 15, 2019
CASA 1537
9:00AM – 10:30AM
1.5 hours

Fashion Business Breakfast

by
Sí Collective

From the team behind the international success of Latin American household names like Mercedes Salazar, Agua by Agua Bendita and Johanna Ortiz, this workshop is aimed at Latin American designers seeking to enter the international market.

Through a conversation with different Latin American designers who have successfully managed to enter the international market, we will address the common obstacles designers are forced to overcome.

Together with the Sí Collective team, Sí Collective designers will provide insight into the tools necessary for all designers aspiring to enter the international market. This will also be a space in which workshop participants can ask other designers what their own experience has been and what advice they have for others hoping to follow in their footsteps.

November 15, 2019
CASA Chiqui
9:00AM – 10:30AM
1.5 hours

Fashion Law

Powered by Greenberg Traurig LLP

CASA 1537

by
Danielle Garno

This workshop will focus on legal issues affecting the fashion industry and what fashion businesses and designers should know about doing business in the US. Topics for discussion will include:
*Legal issues and regulations regarding Influencer marketing/social media/advertising
*Trade and Customs – product labeling
*Corporate/Tax issues for foreign corporations entering into the US market
*Protecting intellectual property designs in the US.

Candidates

Open to anyone

November 15, 2019
CASA 1537
11:00AM – 12:30PM
1.5 hours

Styling Session

powered by Vogue

by
Karla Martinez
&
Valentina Collado

Intended for anyone looking for a general overview of a stylist’s profession, this workshop is a good boost for actual stylists or anyone interested in pursuing it. Get great insight and learn all the how-to’s by two of Latin America’s most prominent fashion figures, Valentina Collado and Karla Martinez.

Objectives

. How to plan a fashion shoot from scratch
. The importance of references and moodboards
. The do’s and don’ts of styling
. How to define your style as a stylist
. Fashion boards
. Accessories as a game changer
. Balancing advertisers and trends

Candidates

Anyone interested in fashion styling, even if you have never done it before. Styling is key not only in fashion editorial, but in the production of quality social media content. This is also a great course for designers.

November 15, 2019
HOTEL SANTA CLARA, SALON SOL
1:00PM – 2:30PM
1.5 hours

Fashion PR 101

by
Lauren Bozicevich and Souri Kim- Consultoras RP Independientes
Cristina Cabarcos- Agencia RP C3

Conoce más acerca del estado actual de las relaciones públicas en la industria de la moda de la mano de las expertas. Aprende más acerca de las estrategias que realmente funcionan y como puedes implementar nuevas ideas para tu negocio. Se tocarán temas como los canales actuales de las relaciones públicas, eventos, el impacto de los influencers y porque las relaciones públicas siempre serán relevantes.
Este taller será impartido por un súper equipo de mentores compuesto por los consultores independientes de relaciones públicas, Lauren Bozicevich y Souri Kim, y también las panameñas Ana Esther Cohen Henríquez, anteriormente en Chanel, y Cristina Cabarcos de @c3pragency

November 15, 2019
CASA 1537
12:45PM – 1:30PM
45 mins

Growing your brand with artisans

Powered by Nest

by
Amanda Lee
&
Meghan Black

Regional artisanship has been an important part of Latin American fashion. From the use of techniques in textiles, accessories and jewelry, artisans have played a key role in the Latin design aesthetic. This workshop is ideal for any brand or designer that works closely with local artisans or is looking to begin collaborating with them. Meghan Black and Amanda Lee from the non-profit organization, Nest, will be teaching this workshop.

Objectives

. Learn how you can be a part of bridging the gap between global handworkers and the modern fashion and home industries!

Candidates

This workshop is ideal for any brand or designer that works closely with local artisans or is looking to begin collaborating with them.

November 15, 2019
CASA 1537
4:30PM – 6:00PM
1.5 hours

Private Sessions

by
Camila Straschnoy

These sessions are intended for emerging designers. They will receive tailored strategies to develop their brands. Define what makes your brand unique, learn how to develop your areas of weakness, and identify the next steps to grow your brand.
What is your differentiator? Who are you as a brand? Who are your clients and what do they want? Do you know which are the next steps to achieve your short term goals?

Objectives

. Brand DNA
. Storytelling
. Differenciator and Positioning
. Mission as a brand
. Core Values
. Digital Channels: Tone of Voice, Look and Feel and strategy.

Candidates

If you are starting your brand, or have started a fashion brand in the last year, this 1-on-1 workshop is perfect for you.

November 15, 2019
1.5 hours

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