Understanding international sales and retail partnerships
(Business Strategy level 1)
This workshop is a comprehensive guide to the sales side of your brand.
. A guide for factors, payment and shipping terms, EDI and geopricing
. A guide to department store business including a breakdown of terms such as sell-through agreements, margin agreements, PK’S and advertising co-ops
. How to apply all these principles and learn to negotiate
. Constructing a strategic distribution plan for each market including, not only department stores, but also online retailers and specialty stores
. Developing the right pricing strategy within the retail market
. Forming seasonal projections and budgets
. Deciding between showroom, an agent, or staying in-house as your brand develops.
. How to have a successful partnership with a showroom if this route is chosen for your brand
. How to have successful results with an in house model if this route is chosen for your brand
Emerging designers looking to sell internationally.
November 15, 2019
9:00AM – 10:30AM