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AGENDA

LATIN AMERICAN FASHION SUMMIT

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Here’s what we

HAVE PLANNED FOR YOU!

This is a preliminary agenda of the event, we will be updating it
regularly with more information and please note it might
slightly change without previous notice.

WE SUGGEST YOU PLAN YOUR
ARRIVAL TO MIAMI ON

October 31st as everything will
start on November 1st.
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MARCH 13TH


Pre-Registration and Gifting
1.00 PM - 5.00 PM
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137
Please be ready to show your proof of vaccination or a negative COVID-19 test.
Masks are mandatory at all times!
Meet & Greet the LAFS Founders:
Estefanía Lacayo & Samantha Tams
2.00 PM - 3.00 PM
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137

MARCH 14TH


LAFS Pop Up - Come and shop the best of Latin American design!
OPEN EVENT, everybody is welcome!
10.00 AM - 6.30 PM
Paradise Plaza, Miami Design District - 151 NE 41st St #3547, Miami, FL 33137
Please be ready to show your proof of vaccination or a negative COVID-19 test.
Masks are mandatory at all times!
Registration & Gifting
8.00 AM - 6.00 PM
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Please be ready to show your proof of vaccination or a negative COVID-19 test.
Masks are mandatory at all times!
PANEL: La evolución de LAFS
9.00 am - 9.20 am
Lisa Pomerantz in conversation with the co-founders of LAFS and TRIBU, Estefanía Lacayo and Samantha Tams
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: The LAFS Team.
Speaker: Estefanía Lacayo & Samantha Tams, co-founders at LAFS
Moderator: Lisa Pomerantz, Founder & CEO at LFP Collective.
Language: English.
PANEL: Rethinking Reality: Fashion's New Frontier, by Istituto Marangoni
9.20 AM - 10.00 AM
An overview of new developments and realities that we are facing in fashion and what new trends will be emerging. Both from a business and a creative perspective.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Uti Torres, Style Mentor & Influencer.
Speaker: Massimo Casagrande, Dean of Fashion at Istituto Marangoni Miami
Language: English.
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PANEL: Taking your Business to the Next Level, with the Pitch to LAFS Winners
10.00 AM - 10.45 AM
Kika Vargas and Maygel Coronel, two successful Colombian designers, talk with their mentors who helped them to take their business to the next level. From the victory of the Pitch to LAFS to making it to the most prestigious retail stores in the fashion industry, the Creative Directors share all the details of their long but rewarding journey!
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Samantha Tams, Co-founder of LAFS & TRIBU. Rodner Figueroa, TV Host, Founder & Director of Rodner Figueroa.
Moderator: Estefanía Lacayo, Co-founder of LAFS & TRIBU.
Speakers: Maygel Coronel, Founder & Creative Director of Maygel Coronel - Kika Vargas, Founder, Owner and Creative Director of Kika Vargas - Ramya Giangola, Founder of Gogoluxe - Stacey Caldwell, Founder of Caldwell Creative.
Language: English.
PANEL: Solutions for a Closed-
Loop Fashion System
11.00 AM - 11.45 AM
From the fiber and the textile to optimizing the process to reduce impact and build more sustainable businesses, thus achieving the cleanest product possible. A conversation between four leaders making a positive impact on the environment, moderated by journalist Pilar Castaño, to inspire you to design a more conscious process and return home with the solutions you need in hand.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Taliana Vargas, Actress & Philanthropist.
Moderator: Pilar Castaño, Writer, Journalist & Fashion Consultant
Speakers: Francisco Costa- Founder and Creative Director of Costa Brazil - Patricia Ermecheo, Founder & CEO of OSOMTEX and Osom Brand - León Amitai, CEO of Sutex - Mauricio Rodríguez Castro, President of CO2CERO & ECOLOGIC.
Language: English.
PANEL: The Future of Diamonds: Ethics as a Hallmark of Luxury
2.30 PM - 3.45 PM
A fascinating panel with Céline Assimon, CEO of De Beers Forevermark & De Beers Jewellers, and fine jewelry designers of the moment Matthew Harris, Founder of Mateo, and Catherine Sarr, Founder of Almasika. Moderated by Claire Stern, in this conference you will learn what De Beers, as a thought leader in the diamond jewelry space, is doing to support jewelry brands in presenting ethical and sustainable diamond jewelry — and why this matters so much in the new age of luxury.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Jenny López, Tech Entrepreneur & Founder of Jenny-on-the-Go.
Moderator: Claire Stern, Deputy Editor of ELLE.com
Speakers: Céline Assimon, CEO of De Beers Forevermark & De Beers Jewellers - Matthew Harris, Founder of Mateo - Catherine Sarr, Founder of Almasika.
Language: English.
Networking Luncheon at Swan -
Tickets coming soon!
1.00 PM - 2.30 PM
Swan - 90 NE 39th St, Miami, FL 33137
PANEL: In conversation with Aerin Lauder and Karla Martínez de Salas
4.00 PM - 4.45 PM
An intimate conversation between Founder & Creative Director of AERIN and Style & Image Director of Estée Lauder, Aerin Lauder, and Vogue Mexico and Latin America's Head of Editorial Content Karla Martínez de Salas.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Atenas Hernández, Director of Atenas Hernandez.
Moderator: Estefanía Lacayo, Co-founder of LAFS & TRIBU.
Speakers: Aerin Lauder, Founder & Creative Director of AERIN & Style and Image Director of Estée Lauder.
Language: English.
PANEL: Lo que se requiere para dar el salto al éxito internacional
5.00 PM - 5.45 PM
Las emprendedoras de una firma latinoamericana que triunfó a nivel local para devenir un éxito internacional; el conocimiento de un experto comprador que conoce precisamente lo que se requiere de una marca para destacarse en un mercado saturado; y un consultor con una vasta experiencia en el mercado de lujo que sabe identificar el amplio espectro de desafíos y oportunidades en el mercado latinoamericano a la hora de dar el gran salto.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Amelia y Elisa Ochoa (Sisterly Style).
Moderator: Fabian Hirose, International Fashion & Luxury Business Strategist
Speakers: Fabricio Cárdenas, RTW Senior Buyer at Net-A-Porter - Catalina Álvarez & Mariana Hinestroza, Co-founders of Agua Bendita
Language: Spanish.
PANEL: Entering the Metaverse with Maria Buccellati from Faith Tribe
6.00 PM - 6.45 PM
Being up-to-date with the fashion industry has never been more challenging, with new technologies rising and introducing brand new concepts to the digital world. In a deep conversation, columnist Rebecca Suhrawardi and entrepreneur Maria Buccellati will walk us into the Metaverse one step at a time, starting with the 101 concepts around crypto and NFTs. For an inspiring finale, María will showcase the possibilities this parallel reality offers fashion businesses and the platform she created to help them enter.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Hassan Pierre, CEO & Co-founder at Maison De Mode.
Moderator: Rebecca Suhrawardi, Writer, Editor & Digital Strategist.
Speakers: Maria Buccellati, Co-owner, President & Chief Creative Officer of Faith Connexion. - Andrea Abrams, Founder and Chief Metaverse Officer at PHYGICODE - Wahid Chammas, Founder and CIO at TyreGate Capital Holdings Ltd & Co-Owner of Faith Tribe.
Language: English.
Opening Cocktail Dinner Party
8.00 PM
Dress Code: Disco Extravaganza.
El Tucán - 1111 SW 1st Ave, Miami, FL 33130
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MARCH 15TH


LAFS Pop Up - Come and shop the best of Latin American design!
OPEN EVENT, everybody is welcome!
10.00 AM - 6.30 PM
Paradise Plaza, Miami Design District - 151 NE 41st St #3547, Miami, FL 33137
Please be ready to show your proof of vaccination or a negative COVID-19 test.
Masks are mandatory at all times!
Registration & Gifting
8.00 AM - 6.00 PM
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Please be ready to show your proof of vaccination or a negative COVID-19 test.
Masks are mandatory at all times!
PANEL: Evolving with the Times while Preserving your DNA
9.00 AM - 9.45 AM
Times are changing, and so must we. Experiential and influencer marketing are uprising, new generations are becoming fashion consumers, and market trends are changing at the pace of technologies, demanding us to structure a business plan aligned to the new era. In this conversation moderated by Donata Minelli, speakers Sofía Tcherassi, Beth Buccini, and Divya Mathur will discuss how to evolve with the times while preserving your DNA.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Nane Miller, Fashion Buyer at Proyecto Republica.
Moderator: Donata Minelli, CEO of Ulla Johnson.
Speakers: Beth Buccini, Owner of Kirna Zabete - Sofía Tcherassi, Director of Ready-To-Wear at Silvia Tcherassi - Divya Mathur, Chief Merchant at Intermix.
Language: English.
PANEL: Alexandre Birman: my life in 100 Seconds
10.00 AM - 10.45 AM
More information coming soon!
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Samantha Tams, co-founder of LAFS & TRIBU.
Keynote Speaker: Alexandre Birman, CEO & CCO of Arezzo&Co.
Language: English.
PANEL: The Secret Formula of Augustinus Bader's Success
11.00 AM- 11.45 AM
The secret formula of Augustinus Bader's success. Charles Rosier's remarkable vision, combined with Professor Bader's expertise in stem cell technology and regenerative medicine, resulted in an atomic duo that revolutionized the skincare industry.
This panel will share the key elements of how these two visionaries created the world's best skincare line in such a short period of time.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Pam Arias, Founder of The Girl From Panama.
Moderator: Sandra Ballentine, Beauty and Wellness Editor at Large, W Magazine.
Speakers: Augustinus Bader, Co-Founder of Augustinus Bader and Director of Cell Techniques and Applied Stem Cell Biology at the University of Leipzig - Charles Rosier, CEO & Co-founder of Augustinus Bader.
Language: English.
PANEL: Humanizing Technology
12.00 PM - 12.45 PM
Technologies change, but the essence of human beings remains the same. The new Digital Era is not only about adopting the latest technologies at the speed of light but about owning and personalizing them to give them the human touch. This conference is all about uniquely approaching customers through technology, about the new business models outside the Fashion Rules Book that technology invites us to create, and about building successful connections to drive sales.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Camila Galfione, Content Editor at LAFS.
Moderator: Alejandra Caro, Marketing Director at Harrods.
Speakers: Juan Carlos Obando, Founder & Creative Director of ©OBANDO - Anna Vladymyrska, Founder & CEO of ShopParty - Lupe Puerta - Founder of Floorr - Alexis Traina - Founder and CEO of HiNote
Language: English.
LAFS Networking Luncheon at Le Jardinier -
Tickets coming soon!
1.00 PM - 2.30 PM
Le Jardinier - 151 NE 41st St Suite 135, Miami
PANEL: How Lauren Santo Domingo and Johanna Ortiz influenced Latin America and Fashion Around the Globe
3.00 PM - 3.45 PM
The fascinating story of how Moda Operandi's Lauren Santo Domingo discovered Colombian designer Johanna Ortiz and how this relationship flourished over time. A tale that inspired Latin America and made the global fashion industry take a closer look into the region's talent and craftsmanship.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Estefanía Lacayo, Co-founder of LAFS & TRIBU.
Moderator: Armand Limnander, Executive Editor of W Magazine.
Speakers: Lauren Santo Domingo, Co-founder and Chief Brand
Officer of Moda Operandi - Johanna Ortiz - Founder & Creative Director of Johanna Ortiz.
Language: English.
PANEL: The Reinvention of Leadership when Change Knocks your Door
4.00 PM - 4.45 PM
A conversation between four powerful women on how leaders need to stay ahead of the game. Eva Hughes, Alexandra Wilkis Wilson, Adriana Cisneros, and Sahra-Josephine Hjorth, gathered on stage, will discuss which are the most powerful tools to thrive in times of uncertainty, how leadership can be reshaped through authenticity, and the solutions to manage unstable markets. They will also talk about adaptability and the "stress effect," about the subtle art of communicating under pressure, and explain why vulnerability is not a weakness but a golden strength.
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Lía Pellerano, Event Producer & Entrepreneur
Moderator: Eva Hughes, Founder of Adira Consulting.
Speakers: Alexandra Wilkis Wilson, Co-founder of Clerisy Capital, Gilt & Glamsquad - Adriana Cisneros, CEO Cisneros - Sahra-Josephine Hjorth, Founder & CEO of CanopyLAB.
Language: English.
PANEL: Pharrell Williams, Felecia Hatcher and Craig Robins on Uninterrupted Opportunities for Black and Latinx entrepreneurs
5.00 PM - 5.45 PM
LAFS Tent, Jungle Plaza - 3801 NE 1st Ave, Miami, FL 33137
Presenter: Estefanía Lacayo & Samantha Tams, co-founders of LAFS & TRIBU. Moderator: Craig Robins, CEO of Dacra, Chairman & Co-founder at Design Miami.
Speakers: Pharrell Williams, Rapper, Record Producer, Singer, Songwriter, and Entrepreneur - Felecia Hatcher, CEO at Black Ambition.
Language: English.
Free Night
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MARCH 16TH


LAFS Pop Up - Come and shop the best of Latin American design!
OPEN EVENT, everybody is welcome!
10.00 AM - 6.30 PM
Paradise Plaza, Miami Design District - 151 NE 41st St #3547, Miami, FL 33137
Please be ready to show your proof of vaccination or a negative COVID-19 test.
Masks are mandatory at all times!
Workshops Module 1
9.00 AM 10.30 AM
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 3313

• Negocios Nivel 1: Construyendo marcas rentables con propósito e identidad.
Mentor: Johanna Isaac Fadul.

• Business Level 2 & 3: How to distinguish opportunities from distractions.
Mentor: Camila Malagon.

• Cómo convertirte en una mujer emprendedora más resiliente.
Mentor: Bea Gasca.
Workshops Module 2
10.45 AM - 12.15 AM
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137

• The Fashion Figure Goes Live.
Mentor: Amy Berkowitz.

• A Sustainable Solution for Leather Goods’ Brands.
Mentors: Rodolfo Müller y Tomás Leucona.

• Meta-Make-over: Instagram & Facebook best practices for the fashion industry.
Mentor: Charly Maltagliatti.
Fireside Chat with Surface Magazine
How Shopatainment is Revolutionizing
E-commerce
10.45 PM - 11.45 PM
How sales and conversion rates evolve with the latest advancements in e-commerce, what Shopatainment is, and how it is revolutionizing shopping.
At Surface Area Miami Design District, 151 NE 41st St Suite 119, Miami, FL 33137.
Moderator: Rebecca Suhrawardi, Writer, Editor and Digital Strategist.
Speakers: Anna Vladymyrska, CEO and Founder of ShopParty.
Language: English.
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Networking Luncheon at Mc Kitchen -
Tickets coming soon!
12.30 PM - 2.00 PM
McKitchen - 4141 NE 2nd Ave #101a, Miami, FL 33137
Workshops Module 3
12.30 PM - 2.00 PM
• Visual Merchandising, desde un lente moderno.
Mentor: Raylin Diaz.
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137

• Una íntima conversación con Ángel Sánchez.
Mentor: Ángel Sánchez.
Parodi Costume Collection. - 276 N.E. 27th Street

• Manifiesto: una propuesta que podría ayudarte a internacionalizar tu marca.
Mentor: Ivana Matos & Claudia Torres.
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137
Workshops Module 4
2.15 PM - 3.45 PM
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137

• Estilo Personal con Irma Martínez.
Mentor: Irma Martínez. (Begins at 3 pm)

• Boho Hunter Spark: A New approach to customer acquisition for emerging brands.
Mentor: Ana Faria & Isabel Ravell.

• Cómo redactar textos para lograr una comunicación digital exitosa.
Mentor: Camila Galfione.

• Fashion PR & Wholesale Combined with Azzi+Co.
Mentors: Rafael Azzi & Alexandre Tutundjian.

Fireside Chat: Beauty and Nature in Brazil with Francisco Costa and Ella Windsor
PANEL: Beauty and Nature in Brazil
3.00 pm - 4.00 pm
Surface Area, Miami Design District, 151 NE 41st St Suite 121, Miami, FL 33137.
Moderator: Kate Branch, Costa Brazil
Speakers: Francisco Costa and Ella Windsor
Language: English
Workshops Module 5
4.00 PM - 5.30 PM
Istituto Marangoni - 3704 NE 2nd Ave, Miami, FL 33137
• Trends, Storytelling and Scrapbooking.
Mentor: Camila Straschnoy. (Begins at 4.15 pm)

• A Brand Reimagined.
Mentors: Juan Carlos Obando & Mónica Sordo.

• Digital Collection Development.
Mentor: Mario Braghieri.
Fireside Chat with Surface Magazine
PANEL: Meet & Greet with Moda Operandi
4.00 PM - 5.00 PM
An intimate conversation with Moda Operandi's team at Surface Area on how to make it and keep up with Moda Operandi.
Surface Area Miami Design District, 151 NE 41st St Suite 119, Miami, FL 33137.
Moderator: Catie Case, Senior Director of Operations and Special Projects at Surface Magazine.
Speakers: Kelsey Lyle, Contemporary, Resort & Ski Buyer at Moda Operandi - Charlotte Bentley, Moda Operandi’s Senior Manager of PR & Special Events.
Language: English.
Fireside Chat with Surface Magazine
PANEL: The Potential of Latin American Design
5.00 pm - 6.00 pm
Surface Area, Miami Design District, 151 NE 41st St Suite 119, Miami, FL 33137.
Moderator: Nate Storey, Senior Creative Editor at Future Media Group, Inc.
Speakers: Jorge Brown Cott, Interior Designer and Creative Director of Design Week RD - Hernán Arriaga, Interior Designer - Desiree Casoni, Designer and Founder of Desiree Casoni.
Language: English.
Closing Ceremony Dinner Party
9.00 PM - 1.00 AM
Dress Code: Magical Realism.
Alfred Dupont Building - 169 E Flagler St, Miami, FL 33131
More to come!

*LAFS will be requesting proof of vaccination and or negative Covid TESTS at registration.
The use of a facemask is mandatory.
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Observations:
● Discount for flights from or to Miami:
- 10 % discount in Y, B, M, U, K, and H.
- 8 % discount in J and C.
- 7 % discount in L, Q, T, and E.
- 4 % discount in N and R.
- The discount is not applicable in classes D, I, and V.
● Discount not applicable for Basic Economy, Branded Fares, and AM Plus tariffs.
● Discount applicable for all AeroMéxico flights.
● Discount not applicable for flights in shared code.
● Reservations and purchases through the AeroMéxico call center: Groups Desk or Direct Sales Offices.

Additional Information:
● The discount must be applied manually at the moment of the ticket expedition.
● Those interested must present the invitation letter to the summit or the inscription form.
● Name changes are not allowed.
● In case of date or time changes, additional charges could be applied based on the tariff, class, and availability differences.

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